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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. [book]
Material type:
TextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, 1999Edition: 5th edDescription: xxv, 545 p. : ill ; 26 cmISBN: - 0256261903 (alk. paper)
- HF 5415.3 P37C 1999
Contents:
A perspective on consumer behavior--affect and cognition and marketing strategy--Behavior and marketing strategy--The environment and merketing strategy--Consumer analysis and marketing strategy--
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5415.3 P37C 1999 (Browse shelf(Opens below)) | Available | B004339 |
Total holds: 0
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| HF 5415.3 A87C 1998 Consumer behavior and marketing action / [book] | HF 5415.3 B72Q 2008 Questionnaire design : [book] how to plan, structure and write survey material for effective market research / | HF 5415.3 J46A 1994 Advances in consumer marketing | HF 5415.3 P37C 1999 Consumer behavior and marketing strategy / [book] | HF 5415.3 P47C 2003 Consumer behavior and marketing strategy / | HF 5415.3 P47C 2010 Consumer behavior and marketing strategy / [book] | HF 5415.3 S34C 1994 Consumer behavior |
Includes glossry and index
A perspective on consumer behavior--affect and cognition and marketing strategy--Behavior and marketing strategy--The environment and merketing strategy--Consumer analysis and marketing strategy--
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