Consumer behavior and marketing strategy / [book]
Peter, J. Paul.
Consumer behavior and marketing strategy / [book] J. Paul Peter, Jerry C. Olson. - 5th ed. - Boston : Irwin/McGraw-Hill, 1999 - xxv, 545 p. : ill ; 26 cm. - Irwin/McGraw-Hill series in marketing .
Includes glossry and index
A perspective on consumer behavior--affect and cognition and marketing strategy--Behavior and marketing strategy--The environment and merketing strategy--Consumer analysis and marketing strategy--
0256261903 (alk. paper) 545 Bht (บริจาค)
CONSUMER BEHAVIOR.
MARKETING.
HF 5415.3 / P37C 1999
Consumer behavior and marketing strategy / [book] J. Paul Peter, Jerry C. Olson. - 5th ed. - Boston : Irwin/McGraw-Hill, 1999 - xxv, 545 p. : ill ; 26 cm. - Irwin/McGraw-Hill series in marketing .
Includes glossry and index
A perspective on consumer behavior--affect and cognition and marketing strategy--Behavior and marketing strategy--The environment and merketing strategy--Consumer analysis and marketing strategy--
0256261903 (alk. paper) 545 Bht (บริจาค)
CONSUMER BEHAVIOR.
MARKETING.
HF 5415.3 / P37C 1999