Consumer behavior and marketing strategy / (Record no. 84429)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01517cam a2200385 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250613000800.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050302s1999 maua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256261903 (alk. paper) |
| Terms of availability | 545 Bht (บริจาค) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-BK SPU-CHN |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.3 |
| Item number | P37C 1999 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Peter, J. Paul. |
| 9 (RLIN) | 70191 |
| 245 10 - TITLE STATEMENT | |
| Title | Consumer behavior and marketing strategy / |
| Statement of responsibility, etc. | J. Paul Peter, Jerry C. Olson. |
| Medium | [book] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | Irwin/McGraw-Hill, |
| Date of publication, distribution, etc. | 1999 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 545 p. : |
| Other physical details | ill ; |
| Dimensions | 26 cm. |
| 490 #0 - SERIES STATEMENT | |
| Series statement | Irwin/McGraw-Hill series in marketing |
| -- | 100769 |
| 449 ## - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. การตลาด |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. การตลาด |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes glossry and index |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | A perspective on consumer behavior--affect and cognition and marketing strategy--Behavior and marketing strategy--The environment and merketing strategy--Consumer analysis and marketing strategy-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | CONSUMER BEHAVIOR. |
| 9 (RLIN) | 86116 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING. |
| 9 (RLIN) | 34000 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Olson, Jerry. |
| Numeration | ( Jerry Corrie ), |
| Dates associated with a name | 1944 |
| 9 (RLIN) | 117140 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Public note | Publisher description |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/description/mh023/98016996.html">http://www.loc.gov/catdir/description/mh023/98016996.html</a> |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Public note | Table of contents |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/toc/mh022/98016996.html">http://www.loc.gov/catdir/toc/mh022/98016996.html</a> |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | งานบริการ |
| Accession date | 150607 |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | บัณฑิต |
| Accession date | 240608 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | nip 0607 |
| ผู้วิเคราะห์รายการ | vip 0607 |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | niparat 1108 |
| ผู้วิเคราะห์รายการ | niparat 1108 |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | Nuch |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | niparat 0708 |
| ผู้วิเคราะห์รายการ | niparat 0708 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 30/06/2004 | 1160.00 | HF 5415.3 P37C 1999 | F047383 | 25/03/2010 | C.1 | 10/02/2017 | General Book | ||
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 30/06/2004 | 0.00 | HF 5415.3 P37C 1999 | F051465 | 25/03/2010 | C.2 | 10/02/2017 | General Book | ||
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 31/08/2004 | 0.00 | HF 5415.3 P37C 1999 | B004339 | 31/08/2004 | 10/02/2017 | General Book |