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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.
Material type:
TextPublication details: Boston : Irwin/McGraw-Hill, 2000.Edition: 2nd edDescription: xxviii, 620 p. : ill. ; 26 cmISBN: - 0072312211
- HD 9980.5 Z44S 2000
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
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General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HD 9980.5 Z44S 2000 (Browse shelf(Opens below)) | Available | B008009 |
Total holds: 0
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| HD 9980.5 Y68F 2008 From products to services : insight and experience from companies which have embraced the service economy / [book] | HD 9980.5 Z44S 1996 Services marketing | HD 9980.5 Z44S 2000 Serices marketing : integrating customer focus acr | HD 9980.5 Z44S 2000 Services marketing : integrating customer focus across the firm / | HD 9980.5 Z44S 2009 Services marketing : integrating customer focus across the firm / [book] | HD 9980.5 Z44S 2013 Services marketing : integrating customer focus across the firm / [book] | HD 9980.8A1 ม747อ 2540 ล.1 อุตสาหกรรมการบริการ หน่วยที่ 1 - 5 (ม.ส.ธ) |
Includes bibliographical references and index.
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