Services marketing : integrating customer focus across the firm /
Zeithaml, Valarie A.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner. - 2nd ed. - Boston : Irwin/McGraw-Hill, 2000. - xxviii, 620 p. : ill. ; 26 cm.
Includes bibliographical references and index.
0072312211
SERVICE INDUSTRIES--MARKETING.
CUSTOMER SERVICES.
MARKETING.
HD 9980.5 / Z44S 2000
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner. - 2nd ed. - Boston : Irwin/McGraw-Hill, 2000. - xxviii, 620 p. : ill. ; 26 cm.
Includes bibliographical references and index.
0072312211
SERVICE INDUSTRIES--MARKETING.
CUSTOMER SERVICES.
MARKETING.
HD 9980.5 / Z44S 2000
