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Marketing management : analysis, planning, and control / Philip Kotler [book]
Material type:
TextPublication details: Englewood Cliffs, N.J., : Prentice-Hall 1997Edition: 9th edDescription: xi, 789 p ; 26 cmISBN: - 0132613638
- HF 5415.13 K67M 1997
Contents:
Undrstanding marketing management--Analyzing marketing cpportunitier--Developing marketing strategies--Planning marketing programs--Managing the marketing effort
| Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | General Shelves (English) | HF 5415.13 K67M 1997 (Browse shelf(Opens below)) | C. 1 | Available | BG000631 | |
|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | General Shelves (English) | HF 5415.13 K67M 1997 (Browse shelf(Opens below)) | C. 3 | Available | BG000656 | |
|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | General Shelves (English) | HF 5415.13 K67M 1997 (Browse shelf(Opens below)) | C. 4 | Available | BG000658 | |
|
General Book
|
SPU Library, Khon Kaen campus | General Books (ENGLISH) | General Shelves (English) | HF 5415.13 K67M 1997 (Browse shelf(Opens below)) | C.2 | Available | F061249 | |
|
General Book
|
SPU Library, Khon Kaen campus | General Books (ENGLISH) | General Shelves (English) | HF 5415.13 K67M 1997 (Browse shelf(Opens below)) | C.1 | Available | E101454 |
Total holds: 0
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| HF 5415.13 K67M 1996 Marketing management: An asian perspective / | HF 5415.13 K67M 1996 Marketing management: An asian perspective / | HF 5415.13 K67M 1997 Marketing management : [book] analysis, planning, and control / | HF 5415.13 K67M 1997 Marketing management : [book] analysis, planning, and control / | HF 5415.13 K67M 1997 Marketing management : [book] analysis, planning, and control / | HF 5415.13 K67M 1999 Marketing management : an Asian perspective | HF 5415.13 K67M 2000 Marketing Management / |
Includes appendix and index
Undrstanding marketing management--Analyzing marketing cpportunitier--Developing marketing strategies--Planning marketing programs--Managing the marketing effort
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