Marketing management : [book] analysis, planning, and control /
Kotler, Philip
Marketing management : analysis, planning, and control / [book] Philip Kotler - 9th ed. - Englewood Cliffs, N.J., : Prentice-Hall 1997 - xi, 789 p ; 26 cm.
Includes appendix and index
Undrstanding marketing management--Analyzing marketing cpportunitier--Developing marketing strategies--Planning marketing programs--Managing the marketing effort
0132613638 785 bht
MARKETING--MANAGEMENT.
HF 5415.13 / K67M 1997
Marketing management : analysis, planning, and control / [book] Philip Kotler - 9th ed. - Englewood Cliffs, N.J., : Prentice-Hall 1997 - xi, 789 p ; 26 cm.
Includes appendix and index
Undrstanding marketing management--Analyzing marketing cpportunitier--Developing marketing strategies--Planning marketing programs--Managing the marketing effort
0132613638 785 bht
MARKETING--MANAGEMENT.
HF 5415.13 / K67M 1997