Marketing management : (Record no. 79567)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01062cam a2200301 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241017150557.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050106s1997 njua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0132613638 |
| Terms of availability | 785 bht |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-CHN SPU-BK |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.13 |
| Item number | K67M 1997 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 9 (RLIN) | 114321 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management : |
| Remainder of title | analysis, planning, and control / |
| Statement of responsibility, etc. | Philip Kotler |
| Medium | [book] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Englewood Cliffs, N.J., : |
| Name of publisher, distributor, etc. | Prentice-Hall |
| Date of publication, distribution, etc. | 1997 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 789 p ; |
| Dimensions | 26 cm. |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. การตลาด |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes appendix and index |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Undrstanding marketing management--Analyzing marketing cpportunitier--Developing marketing strategies--Planning marketing programs--Managing the marketing effort |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| General subdivision | MANAGEMENT. |
| 9 (RLIN) | 34000 |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Accession date | 180407 |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | ดร.นิตินัย (บริจาค) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | nip 0607 |
| ผู้วิเคราะห์รายการ | nip 0607 |
| Cataloger's initials, CIN (RLIN) | nip 0607 |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | gam 0706 |
| ผู้วิเคราะห์รายการ | gam 0706 |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | Nuch 0105 |
| ผู้วิเคราะห์รายการ | kul 0412 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 24/06/2007 | 785.00 | HF 5415.13 K67M 1997 | F055788 | 16/05/2010 | C.1 | 10/02/2017 | General Book | ||
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 29/07/2006 | 0.00 | HF 5415.13 K67M 1997 | PF000778 | 29/10/2014 | C.1 | 10/02/2017 | General Book | ||
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 04/04/2012 | 0.00 | HF 5415.13 K67M 1997 | PF001838 | 10/09/2014 | C.3 | 10/02/2017 | General Book | ||
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 29/07/2006 | 0.00 | HF 5415.13 K67M 1997 | PF000891 | 26/05/2010 | C.2 | 10/02/2017 | General Book | ||
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | General Shelves (English) | 01/07/2004 | 0.00 | HF 5415.13 K67M 1997 | BG000631 | 21/06/2008 | C. 1 | 10/02/2017 | General Book | |||
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | General Shelves (English) | 01/07/2004 | 0.00 | HF 5415.13 K67M 1997 | BG000656 | 21/06/2008 | C. 3 | 10/02/2017 | General Book | |||
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | General Shelves (English) | 01/07/2004 | 0.00 | HF 5415.13 K67M 1997 | BG000658 | 21/06/2008 | C. 4 | 10/02/2017 | General Book | |||
| Available | General Books (ENGLISH) | SPU Library, Khon Kaen campus | SPU Library, Khon Kaen campus | General Shelves (English) | 06/01/2005 | 500.00 | HF 5415.13 K67M 1997 | E101454 | 25/11/2024 | C.1 | 10/02/2017 | General Book | |||
| Available | General Books (ENGLISH) | SPU Library, Khon Kaen campus | SPU Library, Khon Kaen campus | General Shelves (English) | 22/05/2011 | 800.00 | HF 5415.13 K67M 1997 | F061249 | 20/03/2013 | C.2 | 10/02/2017 | General Book |