Fall of advertising and the rise of PR

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Material type: Text

TextPublication details: New York: Harper Business, 2002Edition: 1 st edDescription: "xxi, 295 P.,ill ; 22 cm"ISBN:

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	Floor 3: General Shelves (FOREIGN LANGUAGE)	HF 5823 R53T 2002 (Browse shelf(Opens below))	Available	B004134

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Previous	HF 5823 L48G 1994 Guerrilla advertising : cost-effective techniques	HF 5823 O34O 2007 Ogilvy on advertising / [book]	HF 5823 P87W 2003 Which ad pulled best? : 40 case histories on how to write and design ads that work /	HF 5823 R53T 2002 Fall of advertising and the rise of PR	HF 5823 R65H 2003 How to advertise : building brands and businesses in the new marketing world / [book]	HF 5823 R87K 1993 Kleppner's advertising procedure /	HF 5823 R87K 1996 Kleppner's advertising procedure	Next

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