Fall of advertising and the rise of PR
Ries, Al
Fall of advertising and the rise of PR - 1 st ed. - New York: Harper Business, 2002 - "xxi, 295 P.,ill ; 22 cm"
0060081988
ADVERTISING
BRAND NAME PRODUCTS
PUBLIC RELATIONS
"Ries, Laura"
HF 5823 / R53T 2002
Fall of advertising and the rise of PR - 1 st ed. - New York: Harper Business, 2002 - "xxi, 295 P.,ill ; 22 cm"
0060081988
ADVERTISING
BRAND NAME PRODUCTS
PUBLIC RELATIONS
"Ries, Laura"
HF 5823 / R53T 2002