Fall of advertising and the rise of PR (Record no. 75652)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00679nam0a22002290004500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170210193213.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0060081988 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-CHN |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5823 |
| Item number | R53T 2002 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ries, Al |
| 9 (RLIN) | 84223 |
| 245 10 - TITLE STATEMENT | |
| Title | Fall of advertising and the rise of PR |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1 st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York: |
| Name of publisher, distributor, etc. | Harper Business, |
| Date of publication, distribution, etc. | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | "xxi, 295 P.,ill ; 22 cm" |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ADVERTISING |
| 9 (RLIN) | 36801 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BRAND NAME PRODUCTS |
| 9 (RLIN) | 51706 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | PUBLIC RELATIONS |
| 9 (RLIN) | 37301 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | "Ries, Laura" |
| 9 (RLIN) | 90361 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | "Ries, Laura " |
| 9 (RLIN) | 90362 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 09/11/2004 | 895.00 | HF 5823 R53T 2002 | B004134 | 08/08/2006 | 10/02/2017 | General Book |