Advertising promotion : supplemental aspects of integrated marketing communications [book]
Material type:
TextPublication details: Fort Worth, TX. : The Dryden Press, 2000Edition: 5 th edDescription: xxix, 674 p. : ill. ; 29 cmISBN: - 0030211131
- HF 5823 S54A 2000
| Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Barcode | |
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General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5823 S54A 2000 (Browse shelf(Opens below)) | C.2 | Available | B006728 | |
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General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | General Shelves (English) | HF 5823 S54A 2000 (Browse shelf(Opens below)) | Available | BG001472 | ||
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General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5823 S54A 2000 (Browse shelf(Opens below)) | C.3 | Available | B001573 | |
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General Book
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SPU Library, Khon Kaen campus | General Books (ENGLISH) | General Shelves (English) | HF 5823 S54A 2000 (Browse shelf(Opens below)) | Available | E100522 | ||
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General Book
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SPU Library, Khon Kaen campus | General Books (ENGLISH) | General Shelves (English) | HF 5823 S54A 2000 (Browse shelf(Opens below)) | Available | E100921 |
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| HF 5823 S38S 1995 Strategic advertising campaigns / | HF 5823 S38S 1999 Strategic brand communication campaigns / [book] | HF 5823 S54A 2000 Advertising promotion : [book] supplemental aspects of integrated marketing communications | HF 5823 S54A 2000 Advertising promotion : [book] supplemental aspects of integrated marketing communications | HF 5823 W44A 1992 Advertising : principles and practice / | HF 5823 W44A 2000 Advertising : [book] principles & practice / | HF 5825 J48C 2001 Creative strategy in advertising / [book] |
Includes index
The concept, practice, and environment of integrated, marketing, communication
Integrated marketing communications from the customer's perspective : targeting, communicating and persuading
New products brand names, logos packages, and point-of -purchase materiais
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