Advertising promotion : (Record no. 68301)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02669nam a2200493 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170415123023.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 081116s2000 txu eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0030211131 |
| Terms of availability | 674 Bht (บริจาค) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-CHN SPU-CHG SPU-BK |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5823 |
| Item number | S54A 2000 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Shimp, Terence A |
| 9 (RLIN) | 70598 |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising promotion : |
| Remainder of title | supplemental aspects of integrated marketing communications |
| Medium | [book] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5 th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Fort Worth, TX. : |
| Name of publisher, distributor, etc. | The Dryden Press, |
| Date of publication, distribution, etc. | 2000 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxix, 674 p. : |
| Other physical details | ill. ; |
| Dimensions | 29 cm. |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะนิเทศศาสตร์. การโฆษณา |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะนิเทศศาสตร์. ไม่ระบุ |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The concept, practice, and environment of integrated, marketing, communication |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Integrated marketing communications from the customer's perspective : targeting, communicating and persuading |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | New products brand names, logos packages, and point-of -purchase materiais |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ADVERTISING |
| 9 (RLIN) | 36801 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | SALES PROMOTION |
| 9 (RLIN) | 43068 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | COMMUNICATION IN MARKETING |
| 9 (RLIN) | 48624 |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | บัณฑิต |
| Accession date | 240608 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | took 0808 |
| ผู้วิเคราะห์รายการ | took 0808 |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | Nuch 1108 |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | ทรงพล 1108 |
| ผู้วิเคราะห์รายการ | ทรงพล 1108 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Source of classification or shelving scheme |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 30/06/2004 | 1150.00 | HF 5823 S54A 2000 | F047164 | 27/03/2010 | C.1 | 10/02/2017 | General Book | |||
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 22/07/2008 | 674.00 | HF 5823 S54A 2000 | F058075 | 27/03/2010 | C.2 | 10/02/2017 | General Book | |||
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 13/12/2008 | 1150.00 | HF 5823 S54A 2000 | PF000467 | 26/05/2010 | C.1 | 10/02/2017 | General Book | |||
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 13/12/2008 | 1150.00 | HF 5823 S54A 2000 | PF000473 | 26/05/2010 | C.2 | 10/02/2017 | General Book | |||
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | General Shelves (English) | 05/08/2008 | 1080.00 | HF 5823 S54A 2000 | BG001472 | 05/08/2008 | 10/02/2017 | General Book | |||||
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 01/07/2004 | 1080.00 | HF 5823 S54A 2000 | B001573 | 01/07/2004 | C.3 | 10/02/2017 | General Book | Library of Congress Classification | |||
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 05/09/2008 | 1080.00 | HF 5823 S54A 2000 | B006728 | 05/09/2008 | C.2 | 10/02/2017 | General Book | ||||
| Available | General Books (ENGLISH) | SPU Library, Khon Kaen campus | SPU Library, Khon Kaen campus | General Shelves (English) | 27/11/2008 | 1080.00 | HF 5823 S54A 2000 | E100921 | 15/03/2013 | 10/02/2017 | General Book | |||||
| Available | General Books (ENGLISH) | SPU Library, Khon Kaen campus | SPU Library, Khon Kaen campus | General Shelves (English) | 14/09/2009 | 0.00 | HF 5823 S54A 2000 | E100522 | 19/03/2013 | 10/02/2017 | General Book |