Advertising promotion : [book] supplemental aspects of integrated marketing communications
Shimp, Terence A
Advertising promotion : supplemental aspects of integrated marketing communications [book] - 5 th ed. - Fort Worth, TX. : The Dryden Press, 2000 - xxix, 674 p. : ill. ; 29 cm.
Includes index
The concept, practice, and environment of integrated, marketing, communication Integrated marketing communications from the customer's perspective : targeting, communicating and persuading New products brand names, logos packages, and point-of -purchase materiais
0030211131 674 Bht (บริจาค)
ADVERTISING
SALES PROMOTION
COMMUNICATION IN MARKETING
HF 5823 / S54A 2000
Advertising promotion : supplemental aspects of integrated marketing communications [book] - 5 th ed. - Fort Worth, TX. : The Dryden Press, 2000 - xxix, 674 p. : ill. ; 29 cm.
Includes index
The concept, practice, and environment of integrated, marketing, communication Integrated marketing communications from the customer's perspective : targeting, communicating and persuading New products brand names, logos packages, and point-of -purchase materiais
0030211131 674 Bht (บริจาค)
ADVERTISING
SALES PROMOTION
COMMUNICATION IN MARKETING
HF 5823 / S54A 2000