Advertising and popular culture / Jib Fowles.
Material type:
TextSeries: Foundations of popular culture ; vol. 5.Publication details: Thousand Oaks, Calif. : Sage Publications, 1996Description: xviii, 278 p. : ill. ; 24 cmISBN: - 0803954824 (cloth : acidfree paper)
- 0803954832 (pbk. : acid-free paper)
- HF 5805 F68A 1996
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
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General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5805 F68A 1996 (Browse shelf(Opens below)) | Available | B001014 |
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No cover image available | No cover image available | No cover image available | ||
| HF 5801 N48 2007 The New York festivals : [book] midas awards the global awards ame awards international advertising awards | HF5803 I42D 1987 Dictionary of advertising and direct mail terms / | HF 5803 I42F 1994 Dictionary of marketing terms | HF 5805 F68A 1996 Advertising and popular culture / | HF 5808.T5 ค121ก การประกวดโฆษณายอดเยี่ยมแห่งประเทศไทย ครั้งที่ 25 ป | HF 5808.T5 อ941 Advertising : advertising agency, production house, media, marketing / [book] | HF 5808.T5 อ941 Advertising : advertising agency, production house, media, marketing / [book] |
Includes bibliographical references (p. 252-265) and indexes.
Energizers -- Origins -- Flagrant criticisms -- The dynamics behind the advertisement -- The dynamics of popular culture -- Exchanges -- The surface of the advertisement, composed and consumed -- Deciphering advertisements -- Mixed receptions -- The project of the self -- In perspective.
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