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Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane.
Material type:
TextSeries: The Prentice Hall series in marketingPublication details: Englewood Cliffs, N.J. : Prentice Hall, 1993Edition: 12th edDescription: xix, 755 p. : ill. (some col.) ; 29 cmISBN: - 0135175666 (student ed.)
- 0135175747 (anotated instructor's ed.)
- HF 5823 R87K 1993
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
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General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5823 R87K 1993 (Browse shelf(Opens below)) | Available | B000788 |
Total holds: 0
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| HF 5823 P87W 2003 Which ad pulled best? : 40 case histories on how to write and design ads that work / | HF 5823 R53T 2002 Fall of advertising and the rise of PR | HF 5823 R65H 2003 How to advertise : building brands and businesses in the new marketing world / [book] | HF 5823 R87K 1993 Kleppner's advertising procedure / | HF 5823 R87K 1996 Kleppner's advertising procedure | HF 5823 S38S 1995 Strategic advertising campaigns / | HF 5823 S38S 1995 Strategic advertising campaigns / |
Includes bibliographical references and index.
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