Kleppner's advertising procedure /
Russell, Thomas, 1941-
Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane. - 12th ed. - Englewood Cliffs, N.J. : Prentice Hall, 1993 - xix, 755 p. : ill. (some col.) ; 29 cm. - The Prentice Hall series in marketing .
Includes bibliographical references and index.
0135175666 (student ed.) 0135175747 (anotated instructor's ed.)
ADVERTISING.
HF 5823 / R87K 1993
Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane. - 12th ed. - Englewood Cliffs, N.J. : Prentice Hall, 1993 - xix, 755 p. : ill. (some col.) ; 29 cm. - The Prentice Hall series in marketing .
Includes bibliographical references and index.
0135175666 (student ed.) 0135175747 (anotated instructor's ed.)
ADVERTISING.
HF 5823 / R87K 1993