Marketing research : a practical approach for the new Millennium / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. [book]
Material type:
TextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, 2000Notes: Includes appendix glossary and indexDescription: xxii, 682 p. : ill. ; 26 cm.+ 1 CD-ROMISBN: - 0256195552 (alk. paper)
- HF 5415.2 H34M 2000
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CD/DVD (Accompanying Material)
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SPU Library, Bangkok (Main Campus) | CD/DVD Accompanying Materials | Floor 5: CD/DVD Accompany | HF 5415.2 H34M 2000 (Browse shelf(Opens below)) | CD.No.454 | Available | FCD050597 | |
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CD/DVD (Accompanying Material)
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SPU Library, Bangkok (Main Campus) | CD/DVD Accompanying Materials | Floor 5: CD/DVD Accompany | HF 5415.2 H34M 2000 (Browse shelf(Opens below)) | CD.No.459 | Available | FCD050675 | |
General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5415.2 H34M 2000 (Browse shelf(Opens below)) | Available | B008021 |
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| HF 5415.2 C66M 2006 Marketing research / [book] | HF 5415.2 C66M 2006 Marketing research / [book] | HF 5415.2 D54M 1994 Marketing research in a marketing environment / | HF 5415.2 H34M 2000 Marketing research : [book] a practical approach for the new Millennium / | HF 5415.2 H34M 2000 Marketing reseasch : a practical approach for the | HF 5415.2 H34M 2003 Marketing research : within a changing information environment / | HF 5415.2 J37M 1999 marketing research : project manual [book] |
Includes appendix glossary and index
Marketing research information and technology
Designing the marketing research project
Gathering and collecting accourate data
Data preparation and analysis
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