Marketing research : [book] a practical approach for the new Millennium /
Hair, Joseph F.
Marketing research : a practical approach for the new Millennium / [book] Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. - Boston : Irwin/McGraw-Hill, 2000 - xxii, 682 p. : ill. ; 26 cm.+ 1 CD-ROM - Irwin/McGraw-Hill series in marketing .
Includes appendix glossary and index
Marketing research information and technology Designing the marketing research project Gathering and collecting accourate data Data preparation and analysis
0256195552 (alk. paper) 685 Bht (บริจาค)
MARKETING RESEARCH
HF 5415.2 / H34M 2000
Marketing research : a practical approach for the new Millennium / [book] Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. - Boston : Irwin/McGraw-Hill, 2000 - xxii, 682 p. : ill. ; 26 cm.+ 1 CD-ROM - Irwin/McGraw-Hill series in marketing .
Includes appendix glossary and index
Marketing research information and technology Designing the marketing research project Gathering and collecting accourate data Data preparation and analysis
0256195552 (alk. paper) 685 Bht (บริจาค)
MARKETING RESEARCH
HF 5415.2 / H34M 2000