Marketing research : (Record no. 48978)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01229nam a2200337 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250613000645.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080704s2000 maua 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256195552 (alk. paper) |
| Terms of availability | 685 Bht (บริจาค) |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-BK SPU-CHN |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.2 |
| Item number | H34M 2000 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hair, Joseph F. |
| 9 (RLIN) | 69965 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research : |
| Remainder of title | a practical approach for the new Millennium / |
| Statement of responsibility, etc. | Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. |
| Medium | [book] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | Irwin/McGraw-Hill, |
| Date of publication, distribution, etc. | 2000 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 682 p. : |
| Other physical details | ill. ; |
| Dimensions | 26 cm.+ |
| Accompanying material | 1 CD-ROM |
| 490 #0 - SERIES STATEMENT | |
| Series statement | Irwin/McGraw-Hill series in marketing |
| -- | 100769 |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. การตลาด |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. หลักสูตรบริหารธุรกิจมหาบัณฑิต |
| 500 ## - GENERAL NOTE | |
| General note | Includes appendix glossary and index |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing research information and technology |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Designing the marketing research project |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Gathering and collecting accourate data |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Data preparation and analysis |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING RESEARCH |
| 9 (RLIN) | 34106 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bush, Robert P. |
| 9 (RLIN) | 72462 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ortinau, David J. |
| 9 (RLIN) | 70164 |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | บัณฑิต |
| Accession date | 240608 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | niparat 0708 |
| ผู้วิเคราะห์รายการ | niparat 0708 |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | Nuch 0708 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Source of classification or shelving scheme |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Weeding | Available | CD/DVD Accompanying Materials | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 5: CD/DVD Accompany | 25/01/2007 | 682.00 | HF 5415.2 H34M 2000 | FCD050595 | 05/06/2008 | CD.No.452 | 10/02/2017 | CD/DVD (Accompanying Material) | |||
| Weeding | Available | CD/DVD Accompanying Materials | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 5: CD/DVD Accompany | 25/01/2007 | 682.00 | HF 5415.2 H34M 2000 | FCD050596 | 05/06/2008 | CD.No.453 | 10/02/2017 | CD/DVD (Accompanying Material) | Library of Congress Classification | ||
| Available | CD/DVD Accompanying Materials | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 5: CD/DVD Accompany | 25/01/2007 | 682.00 | HF 5415.2 H34M 2000 | FCD050597 | 05/06/2008 | CD.No.454 | 10/02/2017 | CD/DVD (Accompanying Material) | ||||
| Available | CD/DVD Accompanying Materials | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 5: CD/DVD Accompany | 25/01/2007 | 0.00 | HF 5415.2 H34M 2000 | FCD050675 | 05/06/2008 | CD.No.459 | 10/02/2017 | CD/DVD (Accompanying Material) | ||||
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 30/06/2004 | 682.00 | HF 5415.2 H34M 2000 | F050595 | 25/03/2010 | C.1 | 10/02/2017 | General Book | |||
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 30/06/2004 | 682.00 | HF 5415.2 H34M 2000 | F050596 | 25/03/2010 | C.2 | 10/02/2017 | General Book | |||
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 16/03/2012 | 0.00 | HF 5415.2 H34M 2000 | B008021 | 16/03/2012 | 10/02/2017 | General Book |