Marketing research essentials / Carl McDaniel Jr., Roger Gates. [book]

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Material type: Text

TextPublication details: Cincinnati, Ohio : South-Western College Pub., 2001Edition: 3rd edDescription: xxiv, 439 p. : ill ; 25 cm.+ 1 CD-ROMISBN:

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Contents:

An introduction to marketing research

Creating a research design

Data acquisition

Data analysis

Marketing research in action

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Copy number	Status	Barcode
CD/DVD (Accompanying Material)	SPU Library, Bangkok (Main Campus)	CD/DVD Accompanying Materials	Floor 5: CD/DVD Accompany	HF 5415.2 M32M 2001 (Browse shelf(Opens below))	CD.NO.357	Available	FCD049215

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Includes appendix glossary and index

An introduction to marketing research

Creating a research design

Data acquisition

Data analysis

Marketing research in action

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