Marketing research essentials / [book]
McDaniel, Carl D.
Marketing research essentials / [book] Carl McDaniel Jr., Roger Gates. - 3rd ed. - Cincinnati, Ohio : South-Western College Pub., 2001 - xxiv, 439 p. : ill ; 25 cm.+ 1 CD-ROM
Includes appendix glossary and index
An introduction to marketing research Creating a research design Data acquisition Data analysis Marketing research in action
0324023170 490 Bht 0324023170 (package: book & CD) 0324028407 (book only) 0324037139 (CD only)
MARKETING RESEARCH
HF 5415.2 / M32M 2001
Marketing research essentials / [book] Carl McDaniel Jr., Roger Gates. - 3rd ed. - Cincinnati, Ohio : South-Western College Pub., 2001 - xxiv, 439 p. : ill ; 25 cm.+ 1 CD-ROM
Includes appendix glossary and index
An introduction to marketing research Creating a research design Data acquisition Data analysis Marketing research in action
0324023170 490 Bht 0324023170 (package: book & CD) 0324028407 (book only) 0324037139 (CD only)
MARKETING RESEARCH
HF 5415.2 / M32M 2001