Marketing research essentials / (Record no. 47971)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02078nam a2200457 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170415123016.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 081112s2001 ohua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0324023170 |
| Terms of availability | 490 Bht |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0324023170 (package: book & CD) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0324028407 (book only) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0324037139 (CD only) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-BK |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.2 |
| Item number | M32M 2001 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McDaniel, Carl D. |
| 9 (RLIN) | 70221 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research essentials / |
| Statement of responsibility, etc. | Carl McDaniel Jr., Roger Gates. |
| Medium | [book] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Cincinnati, Ohio : |
| Name of publisher, distributor, etc. | South-Western College Pub., |
| Date of publication, distribution, etc. | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 439 p. : |
| Other physical details | ill ; |
| Dimensions | 25 cm.+ |
| Accompanying material | 1 CD-ROM |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. การตลาด |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. หลักสูตรบริหารธุรกิจมหาบัณฑิต |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes appendix glossary and index |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | An introduction to marketing research |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Creating a research design |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Data acquisition |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Data analysis |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing research in action |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING RESEARCH |
| 9 (RLIN) | 34106 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gates, Roger H., |
| Dates associated with a name | 1942- |
| 9 (RLIN) | 153598 |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | บัณฑิต |
| Accession date | 240608 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | niparat 0708 |
| ผู้วิเคราะห์รายการ | niparat 0708 |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | Nuch 1108 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Source of classification or shelving scheme |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | CD/DVD Accompanying Materials | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 5: CD/DVD Accompany | 18/01/2007 | 3980.00 | HF 5415.2 M32M 2001 | FCD049215 | 04/06/2008 | CD.NO.357 | 10/02/2017 | CD/DVD (Accompanying Material) | ||||
| Weeding | Available | CD/DVD Accompanying Materials | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 5: CD/DVD Accompany | 19/07/2008 | 490.00 | HF 5415.2 M32M 2001 | FCD057866 | 31/07/2008 | CD.No.1426 | 10/02/2017 | CD/DVD (Accompanying Material) | Library of Congress Classification | ||
| Weeding | Available | CD/DVD Accompanying Materials | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 5: CD/DVD Accompany | 19/07/2008 | 490.00 | HF 5415.2 M32M 2001 | FCD057867 | 31/07/2008 | CD.No.1427 | 10/02/2017 | CD/DVD (Accompanying Material) | Library of Congress Classification | ||
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 18/01/2007 | 3980.00 | HF 5415.2 M32M 2001 | F049215 | 29/11/2018 | C.1 | 10/02/2017 | General Book | |||
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 18/01/2007 | 3980.00 | HF 5415.2 M32M 2001 | F057866 | 29/11/2018 | C.2 | 10/02/2017 | General Book | |||
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 18/01/2007 | 3980.00 | HF 5415.2 M32M 2001 | F057867 | 29/11/2018 | C.3 | 10/02/2017 | General Book | |||
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 18/01/2007 | 3980.00 | HF 5415.2 M32M 2001 | E100885 | 29/11/2018 | C.4 | 10/02/2017 | General Book |