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Strategic advertising campaigns / Don E. Schultz, Beth E. Barnes.
Material type:
TextPublication details: Lincolnwood, Ill., USA : NTC Business Books, 1995Edition: 4th edDescription: xxvi, 370 p. : ill. ; 25 cmISBN: - 0844230154
- HF 5823 S38S 1995
Contents:
Before the campaign begins : understanding consumers and consumer power--Campaign strategy : the elements of effective campaigns--Campaign evaluation : issues in campaign management
| Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | HF 5823 S38S 1995 (Browse shelf(Opens below)) | C.1 | Available | BG000886 | ||
|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | HF 5823 S38S 1995 (Browse shelf(Opens below)) | C.2 | Available | BG000888 | ||
|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | HF 5823 S38S 1995 (Browse shelf(Opens below)) | C.3 | Available | BG000890 | ||
|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5823 S38S 1995 (Browse shelf(Opens below)) | C.4 | Available | B003959 | |
|
General Book
|
SPU Library, Khon Kaen campus | General Books (ENGLISH) | General Shelves (English) | HF 5823 S38S 1995 (Browse shelf(Opens below)) | Available | E101760 |
Total holds: 0
Includes bibliographical references (p. 353) and index.
Before the campaign begins : understanding consumers and consumer power--Campaign strategy : the elements of effective campaigns--Campaign evaluation : issues in campaign management
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