Strategic advertising campaigns / (Record no. 46801)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03298nam a2200553 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170415123016.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070618d1995 ilu eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0844230154 |
| Terms of availability | 370 bht |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-BK |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5823 |
| Item number | S38S 1995 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Schultz, Don E. |
| 9 (RLIN) | 70222 |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic advertising campaigns / |
| Statement of responsibility, etc. | Don E. Schultz, Beth E. Barnes. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Lincolnwood, Ill., USA : |
| Name of publisher, distributor, etc. | NTC Business Books, |
| Date of publication, distribution, etc. | 1995 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 370 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะนิเทศศาสตร์. การโฆษณา |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะนิเทศศาสตร์. ไม่ระบุ |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. 353) and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Before the campaign begins : understanding consumers and consumer power--Campaign strategy : the elements of effective campaigns--Campaign evaluation : issues in campaign management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ADVERTISING CAMPAIGNS. |
| 9 (RLIN) | 52038 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Barnes, Beth E. |
| 9 (RLIN) | 127942 |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | งานบริการ |
| Accession date | 150607 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | nip 0607 |
| ผู้วิเคราะห์รายการ | nip 0607 |
| Cataloger's initials, CIN (RLIN) | nip 0607 |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | Nuch 2008 |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | ทรงพล 0109 |
| ผู้วิเคราะห์รายการ | ทรงพล 0109 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Source of classification or shelving scheme | Copy number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | 01/07/2004 | 0.00 | HF 5823 S38S 1995 | BG000886 | 19/06/2007 | 10/02/2017 | General Book | Library of Congress Classification | C.1 | ||||
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | 01/07/2004 | 0.00 | HF 5823 S38S 1995 | BG000888 | 19/06/2007 | 10/02/2017 | General Book | Library of Congress Classification | C.2 | ||||
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | 01/07/2004 | 0.00 | HF 5823 S38S 1995 | BG000890 | 19/06/2007 | 10/02/2017 | General Book | Library of Congress Classification | C.3 | ||||
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 01/07/2004 | 0.00 | HF 5823 S38S 1995 | B003959 | 01/07/2004 | 10/02/2017 | General Book | Library of Congress Classification | C.4 | |||
| Available | General Books (ENGLISH) | SPU Library, Khon Kaen campus | SPU Library, Khon Kaen campus | General Shelves (English) | 14/09/2009 | 0.00 | HF 5823 S38S 1995 | E101760 | 17/03/2013 | 10/02/2017 | General Book |