Strategic advertising campaigns /
Schultz, Don E.
Strategic advertising campaigns / Don E. Schultz, Beth E. Barnes. - 4th ed. - Lincolnwood, Ill., USA : NTC Business Books, 1995 - xxvi, 370 p. : ill. ; 25 cm.
Includes bibliographical references (p. 353) and index.
Before the campaign begins : understanding consumers and consumer power--Campaign strategy : the elements of effective campaigns--Campaign evaluation : issues in campaign management
0844230154 370 bht
ADVERTISING CAMPAIGNS.
HF 5823 / S38S 1995
Strategic advertising campaigns / Don E. Schultz, Beth E. Barnes. - 4th ed. - Lincolnwood, Ill., USA : NTC Business Books, 1995 - xxvi, 370 p. : ill. ; 25 cm.
Includes bibliographical references (p. 353) and index.
Before the campaign begins : understanding consumers and consumer power--Campaign strategy : the elements of effective campaigns--Campaign evaluation : issues in campaign management
0844230154 370 bht
ADVERTISING CAMPAIGNS.
HF 5823 / S38S 1995