Influence, new and expanded : the psychology of persuasion / Robert B. Cialdini, Ph. D.
Material type:
TextPublication details: New York, NY : Harper Business, an imprint of HarperCollinsPublishers, 2021Edition: First editionDescription: xix, 568 pages : illustrations ; 23 cmISBN: - 9780063136892
- Influence : the psychology of persuasion
- Psychology of persuasion
- BF 774 C52I 2021
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 7: General Shelves (ENGLISH): A-G/K-Z | BF 774 C52I 2021 (Browse shelf(Opens below)) | Available | F069142 |
Includes index
Levers of influence : (power) tools of the trades -- Reciprocation : the old give and take -- Liking : the friendly thief -- Social proof : truths are us -- Authority : directed deference -- Scarcity : the rule of the few -- Commitment and consistency : hobgoblins of the mind -- Unity : the "we" is the shared me -- Instant influence : primitive consent for an automatic age
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