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Influence, new and expanded : the psychology of persuasion /

Cialdini, Robert B.

Influence, new and expanded : the psychology of persuasion / Influence : the psychology of persuasion Psychology of persuasion Robert B. Cialdini, Ph. D. - First edition - New York, NY : Harper Business, an imprint of HarperCollinsPublishers, 2021 - xix, 568 pages : illustrations ; 23 cm

Includes index

Levers of influence : (power) tools of the trades -- Reciprocation : the old give and take -- Liking : the friendly thief -- Social proof : truths are us -- Authority : directed deference -- Scarcity : the rule of the few -- Commitment and consistency : hobgoblins of the mind -- Unity : the "we" is the shared me -- Instant influence : primitive consent for an automatic age

ISBN: 9780063136892

Subjects--Topical Terms:
INFLUENCE (PSYCHOLOGY)
PERSUASION (PSYCHOLOGY)
COMPLIANCE

LC Class. No.: BF 774 / C52I 2021

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