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Marketing 6.0 : The Future is Immersive / Philip Kotler, Hermawan Kartajaya & Setiawan Iwan
Material type:
TextPublication details: Hoboken, NJ : John Wiley & Sons, 2024Description: VII, 247 p. : ill. ; 24 cmISBN: - 9781119835219
- Marketing 6.0
- HF 5415.1265 K67M 2024
Contents:
Part I Introduction to Marketing 6.0 p.1-80 -- Part II The Marketing 6.0 Enabler and Environment p.81-156 -- Part III The Marketing 6.0 Experience4 p.157-234
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5415.1265 K67M 2024 (Browse shelf(Opens below)) | Available | B009271 |
Total holds: 0
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| HF 5415.1265 K53S 2002 Strategic electronic marketing : managing e-business / | HF 5415.1265 K67M 2021 Marketing 5.0 Technology for Humanity / | HF 5415.1265 K67M 2021 Marketing 5.0 Technology for Humanity / | HF 5415.1265 K67M 2024 Marketing 6.0 : The Future is Immersive / | HF 5415.1265 L48S 1996 Selling on the net : the complete guide | HF 5415.1265 M34H 2018 How to kickstart your digital marketing / | HF 5415.1265 M63I 2001 Internet marketing : building advantage in a network [book] |
Part I Introduction to Marketing 6.0 p.1-80 -- Part II The Marketing 6.0 Enabler and Environment p.81-156 -- Part III The Marketing 6.0 Experience4 p.157-234
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