Marketing 6.0 : The Future is Immersive / (Record no. 213038)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01407aam a2200325 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241126112434.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240124b th ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119835219 |
| Terms of availability | 575 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | SPU_CHN |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.1265 |
| Item number | K67M 2024 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 114321 |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing 6.0 : The Future is Immersive / |
| Statement of responsibility, etc. | Philip Kotler, Hermawan Kartajaya & Setiawan Iwan |
| 246 ## - VARYING FORM OF TITLE | |
| Title proper/short title | Marketing 6.0 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hoboken, NJ : |
| Name of publisher, distributor, etc. | John Wiley & Sons, |
| Date of publication, distribution, etc. | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | VII, 247 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part I Introduction to Marketing 6.0 p.1-80 -- Part II The Marketing 6.0 Enabler and Environment p.81-156 -- Part III The Marketing 6.0 Experience4 p.157-234 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 34000 |
| Topical term or geographic name entry element | MARKETING |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 46868 |
| Topical term or geographic name entry element | INTERNET MARKETING |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| General subdivision | MANAGEMENT |
| 9 (RLIN) | 34000 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 86116 |
| Topical term or geographic name entry element | CONSUMER BEHAVIOR |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 51312 |
| Topical term or geographic name entry element | ELECTRONIC COMMERCE |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 51927 |
| Personal name | Hermawan, Kartajaya |
| Relator term | Co-author |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 225708 |
| Personal name | Iwan, Setiawan |
| Relator term | Co-author |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | SPU |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | คณะบริหารธุรกิจ |
| Publisher | ศูนย์หนังสือจุฬาลงกรณ์มหาวิทยาลัย สาขา ม.บูรพา |
| Accession date | 040124 |
| Barcode | B009271 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | monthira 240124 |
| -- | tanuchcha 240124 |
| ผู้วิเคราะห์รายการ | monthira 240124 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 20/01/2024 | จัดซื้อโดยคณะบริหารธุรกิจ 040124 / เลขที่ใบสั่งซื้อ 018 | 575.00 | HF 5415.1265 K67M 2024 | B009271 | 14/12/2024 | 1200.00 | 20/01/2024 | General Book |