Marketing 6.0 : The Future is Immersive /
Kotler, Philip
Marketing 6.0 : The Future is Immersive / Marketing 6.0 Philip Kotler, Hermawan Kartajaya & Setiawan Iwan - Hoboken, NJ : John Wiley & Sons, 2024 - VII, 247 p. : ill. ; 24 cm.
Part I Introduction to Marketing 6.0 p.1-80 -- Part II The Marketing 6.0 Enabler and Environment p.81-156 -- Part III The Marketing 6.0 Experience4 p.157-234
9781119835219 575
MARKETING
INTERNET MARKETING
MARKETING--MANAGEMENT
CONSUMER BEHAVIOR
ELECTRONIC COMMERCE
HF 5415.1265 / K67M 2024
Marketing 6.0 : The Future is Immersive / Marketing 6.0 Philip Kotler, Hermawan Kartajaya & Setiawan Iwan - Hoboken, NJ : John Wiley & Sons, 2024 - VII, 247 p. : ill. ; 24 cm.
Part I Introduction to Marketing 6.0 p.1-80 -- Part II The Marketing 6.0 Enabler and Environment p.81-156 -- Part III The Marketing 6.0 Experience4 p.157-234
9781119835219 575
MARKETING
INTERNET MARKETING
MARKETING--MANAGEMENT
CONSUMER BEHAVIOR
ELECTRONIC COMMERCE
HF 5415.1265 / K67M 2024