Public relations writing : the essentials of style and format / Thomas H. Bivins
Material type:
TextPublication details: New York : McGraw-Hill, 2011Edition: Eighth editionDescription: xv, 330 pages : illustaions ; 23 cmISBN: - 9781259060373
- HM 1221 B58P 2011
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
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General Book
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SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: Chairman's Collection | HM 1221 B58P 2011 (Browse shelf(Opens below)) | Available | F068944 |
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| HM 1221 อ249ก 2556 การประชาสัมพันธ์เพื่อการสร้างภาพลักษณ์ = Public Relations for Image Building / | HM 1221 อ249น 2560 นวัตกรรมการประชาสัมพันธ์เชิงกลยุทธ์ผ่านการสื่อสารเครือข่ายสังคมออนไลน์ / | HM 1221 อ463ส 2553 สื่อประชาสัมพันธ์ = Public relations media / | HM 1221 B58P 2011 Public relations writing : the essentials of style and format / | HM 1221 D53P 2004 The PR styleguide : [book] formats for public relations practice / | HM 1221 D53P 2004 The PR styleguide : [book] formats for public relations practice / | HM 1221 D53P 2004 The PR styleguide : [book] formats for public relations practice / |
Includes bibliographical references and index
Ch. 1 : Writing for public relations -- Ch. 2 : Ethical and legal issues in public relations writing -- Ch. 3 : Planning and research -- Ch. 4 : Choosing the right message and medium -- Ch. 5 : Media relations and placement -- Ch. 6 : Writing for web an social media -- Ch. 7 : News releases and related materials -- Ch. 8 : controlled publications -- Ch. 9 : Television and radio
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