Public relations writing : the essentials of style and format / Thomas H. Bivins
Material type:
TextPublication details: New York : McGraw-Hill, 2011Edition: Eighth editionDescription: xv, 330 pages : illustaions ; 23 cmISBN: - 9781259060373
- HM 1221 B58P 2011
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: Chairman's Collection | HM 1221 B58P 2011 (Browse shelf(Opens below)) | Available | F068944 |
Includes bibliographical references and index
Ch. 1 : Writing for public relations -- Ch. 2 : Ethical and legal issues in public relations writing -- Ch. 3 : Planning and research -- Ch. 4 : Choosing the right message and medium -- Ch. 5 : Media relations and placement -- Ch. 6 : Writing for web an social media -- Ch. 7 : News releases and related materials -- Ch. 8 : controlled publications -- Ch. 9 : Television and radio
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