Public relations writing : the essentials of style and format / (Record no. 210146)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01411nam a22002897a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230619145624.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230619s2011 nyua|||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781259060373 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | main |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HM 1221 |
| Item number | B58P 2011 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bivins, Thomas H. |
| Fuller form of name | (Thomas Harvey), |
| Dates associated with a name | 1947- |
| 9 (RLIN) | 150608 |
| 245 10 - TITLE STATEMENT | |
| Title | Public relations writing : the essentials of style and format / |
| Statement of responsibility, etc. | Thomas H. Bivins |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Eighth edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 330 pages : |
| Other physical details | illustaions ; |
| Dimensions | 23 cm |
| 449 ## - DEPARTMENT | |
| Department name | บางเขน. สำนักวิชาศึกษาทั่วไป. มนุษย์ศาสตร์และสังคมศาสตร์ |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Ch. 1 : Writing for public relations -- Ch. 2 : Ethical and legal issues in public relations writing -- Ch. 3 : Planning and research -- Ch. 4 : Choosing the right message and medium -- Ch. 5 : Media relations and placement -- Ch. 6 : Writing for web an social media -- Ch. 7 : News releases and related materials -- Ch. 8 : controlled publications -- Ch. 9 : Television and radio |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | PUBLIC RELATIONS |
| Geographic subdivision | UNITED STATES |
| 9 (RLIN) | 75778 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | PUBLIC RELATIONS |
| Geographic subdivision | UNITED STATES |
| General subdivision | AUTHORSHIP |
| 9 (RLIN) | 75778 |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | SPU |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | บริจาคโดย รองศาสตราจารย์ ดร.ครรชิต มาลัยวงศ์ |
| Accession date | 110623 |
| Barcode | F068944 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | niparat 0623 |
| ผู้วิเคราะห์รายการ | niparat 0623 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: Chairman's Collection | 19/06/2023 | HM 1221 B58P 2011 | F068944 | 19/06/2023 | 19/06/2023 | General Book |