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International marketing / Michael R. Czinkota, Likka Ronkainen
Material type:
TextPublication details: Australia : South-Western, 2013Edition: Tenth editionDescription: xxxv, 677 pages ; 28 cm + 1 CD-ROMISBN: - 9781133588399
- HF 1416 C94I 2013
Contents:
The international marketing environment -- Finding global customers -- The global marketing Mix -- Leadership in global Marketing
| Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HF 1416 C94I 2013 (Browse shelf(Opens below)) | Available | F068804 | ||
CD/DVD (Accompanying Material)
|
SPU Library, Bangkok (Main Campus) | CD/DVD Accompanying Materials | Floor 5: CD/DVD Accompany | HF 1416 C94I 2013 (Browse shelf(Opens below)) | CD.No.1932 | Available | FCD068804 |
Total holds: 0
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| HF 1416 C94I 2004 International marketing / | HF 1416 C94I 2007 International marketing / [book] | HF 1416 C94I 2007 International marketing / [book] | HF 1416 C94I 2013 International marketing / | HF 1416 C94I 2013 International marketing / | HF 1416 D33I 1991 International marketing : [book] a global perspective / | HF 1416 D46B 2002 Business without borders : a strategic guide to global marketing |
The international marketing environment -- Finding global customers -- The global marketing Mix -- Leadership in global Marketing
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