International marketing /
Czinkota, Michael R.
International marketing / Michael R. Czinkota, Likka Ronkainen - Tenth edition - Australia : South-Western, 2013 - xxxv, 677 pages ; 28 cm + 1 CD-ROM
The international marketing environment -- Finding global customers -- The global marketing Mix -- Leadership in global Marketing
9781133588399
EXPORT MARKETING
MARKETING--MANAGEMENT
HF 1416 / C94I 2013
International marketing / Michael R. Czinkota, Likka Ronkainen - Tenth edition - Australia : South-Western, 2013 - xxxv, 677 pages ; 28 cm + 1 CD-ROM
The international marketing environment -- Finding global customers -- The global marketing Mix -- Leadership in global Marketing
9781133588399
EXPORT MARKETING
MARKETING--MANAGEMENT
HF 1416 / C94I 2013