International marketing / Michael R. Czinkota, Likka Ronkainen

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Material type: Text

TextPublication details: Australia : South-Western, 2013Edition: Tenth editionDescription: xxxv, 677 pages ; 28 cm + 1 CD-ROMISBN:

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Contents:

The international marketing environment -- Finding global customers -- The global marketing Mix -- Leadership in global Marketing

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Copy number	Status	Barcode
General Book	SPU Library, Bangkok (Main Campus)	General Books (ENGLISH)	Floor 6: General Shelves (ENGLISH): H, J	HF 1416 C94I 2013 (Browse shelf(Opens below))		Available	F068804
CD/DVD (Accompanying Material)	SPU Library, Bangkok (Main Campus)	CD/DVD Accompanying Materials	Floor 5: CD/DVD Accompany	HF 1416 C94I 2013 (Browse shelf(Opens below))	CD.No.1932	Available	FCD068804

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The international marketing environment -- Finding global customers -- The global marketing Mix -- Leadership in global Marketing

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