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International marketing / Philip R. Cateora
Material type:
TextPublication details: Singapore : McGraw-Hill, 2013Description: vii, 675 pages : illustrations ; 30 cm + 1 CD-ROMISBN: - 9781121915251
- HF 1416 C37I 2013
Contents:
The scope and challenge of international Marketing -- Researching international Markets -- International Marketing channels
| Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HF 1416 C37I 2013 (Browse shelf(Opens below)) | Available | F068803 | ||
CD/DVD (Accompanying Material)
|
SPU Library, Bangkok (Main Campus) | CD/DVD Accompanying Materials | Floor 5: CD/DVD Accompany | HF 1416 C37I 2013 (Browse shelf(Opens below)) | CD.No.1935 | Available | FCD068803 |
Total holds: 0
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| HF 1416 C37I 2007 International marketing / [book] | HF 1416 C37I 2013 International marketing / [book] | HF 1416 C37I 2013 International marketing / | HF 1416 C37I 2013 International marketing / | HF 1416 C72I 2000 International marketing research | HF 1416 C94I 2004 International marketing / | HF 1416 C94I 2007 International marketing / [book] |
The scope and challenge of international Marketing -- Researching international Markets -- International Marketing channels
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