Phranakorn Rajabhat University Library
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International marketing / Philip R. Cateora

By: Material type: TextTextPublication details: Singapore : McGraw-Hill, 2013Description: vii, 675 pages : illustrations ; 30 cm + 1 CD-ROMISBN:
  • 9781121915251
Subject(s): LOC classification:
  • HF 1416 C37I 2013
Contents:
The scope and challenge of international Marketing -- Researching international Markets -- International Marketing channels
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Holdings
Item type Current library Collection Shelving location Call number Copy number Status Barcode
General Book General Book SPU Library, Bangkok (Main Campus) General Books (ENGLISH) Floor 6: General Shelves (ENGLISH): H, J HF 1416 C37I 2013 (Browse shelf(Opens below)) Available F068803
CD/DVD (Accompanying Material) CD/DVD (Accompanying Material) SPU Library, Bangkok (Main Campus) CD/DVD Accompanying Materials Floor 5: CD/DVD Accompany HF 1416 C37I 2013 (Browse shelf(Opens below)) CD.No.1935 Available FCD068803
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The scope and challenge of international Marketing -- Researching international Markets -- International Marketing channels

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