International marketing /
Cateora, Philip R.
International marketing / Philip R. Cateora - Singapore : McGraw-Hill, 2013 - vii, 675 pages : illustrations ; 30 cm + 1 CD-ROM
The scope and challenge of international Marketing -- Researching international Markets -- International Marketing channels
9781121915251
EXPORT MARKETING
INTERNATIONAL BUSINESS ENTERPRISES
HF 1416 / C37I 2013
International marketing / Philip R. Cateora - Singapore : McGraw-Hill, 2013 - vii, 675 pages : illustrations ; 30 cm + 1 CD-ROM
The scope and challenge of international Marketing -- Researching international Markets -- International Marketing channels
9781121915251
EXPORT MARKETING
INTERNATIONAL BUSINESS ENTERPRISES
HF 1416 / C37I 2013
