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The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry
Material type:
TextPublication details: London : Thames & Hudson, 2016Edition: Third editionDescription: 320 pages : illustrations ; 25 cmISBN: - 9780500518984
- HF 5823 B37A 2016
Contents:
Basic tools -- The strategy -- Print -- The campaign -- The tagline -- Generating strategies and ideas -- TV -- Ambient -- Interactive -- Copy -- Radio -- Integrated -- Execution -- Presenting and selling your work -- The student book -- Conclusion
| Item type | Current library | Collection | Shelving location | Call number | Status | Notes | Barcode | |
|---|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 4: General Shelves (ENGLISH): N, Q-T | HF 5823 B37A 2016 (Browse shelf(Opens below)) | Available | หนังสือหลักสูตรผลิตบัณฑิตพันธุ์ใหม่ ให้บริการที่ชั้น 4 | F068190 |
Total holds: 0
Includes index
Basic tools -- The strategy -- Print -- The campaign -- The tagline -- Generating strategies and ideas -- TV -- Ambient -- Interactive -- Copy -- Radio -- Integrated -- Execution -- Presenting and selling your work -- The student book -- Conclusion
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