The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns /
Barry, Pete
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry - Third edition. - London : Thames & Hudson, 2016 - 320 pages : illustrations ; 25 cm.
Includes index
Basic tools -- The strategy -- Print -- The campaign -- The tagline -- Generating strategies and ideas -- TV -- Ambient -- Interactive -- Copy -- Radio -- Integrated -- Execution -- Presenting and selling your work -- The student book -- Conclusion
9780500518984
ADVERTISING
ADVERTISING CAMPAIGNS
ADVERTISING COPY
HF 5823 / B37A 2016
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry - Third edition. - London : Thames & Hudson, 2016 - 320 pages : illustrations ; 25 cm.
Includes index
Basic tools -- The strategy -- Print -- The campaign -- The tagline -- Generating strategies and ideas -- TV -- Ambient -- Interactive -- Copy -- Radio -- Integrated -- Execution -- Presenting and selling your work -- The student book -- Conclusion
9780500518984
ADVERTISING
ADVERTISING CAMPAIGNS
ADVERTISING COPY
HF 5823 / B37A 2016