The advertising concept book : (Record no. 199604)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01448nam a22003017a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20201224095348.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 201209b2016 -uk||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780500518984 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | main |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5823 |
| Item number | B37A 2016 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 154068 |
| Personal name | Barry, Pete |
| 245 ## - TITLE STATEMENT | |
| Title | The advertising concept book : |
| Remainder of title | think now, design later : a complete guide to creative ideas, strategies and campaigns / |
| Statement of responsibility, etc. | Pete Barry |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Third edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Thames & Hudson, |
| Date of publication, distribution, etc. | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 320 pages : |
| Other physical details | illustrations ; |
| Dimensions | 25 cm. |
| 449 ## - DEPARTMENT | |
| Department name | บางเขน. คณะดิจิทัลมีเดีย. การออกแบบกราฟิก |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Basic tools -- The strategy -- Print -- The campaign -- The tagline -- Generating strategies and ideas -- TV -- Ambient -- Interactive -- Copy -- Radio -- Integrated -- Execution -- Presenting and selling your work -- The student book -- Conclusion |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 36801 |
| Topical term or geographic name entry element | ADVERTISING |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 52038 |
| Topical term or geographic name entry element | ADVERTISING CAMPAIGNS |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 44017 |
| Topical term or geographic name entry element | ADVERTISING COPY |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | SPU |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | คณะดิจิทัลมีเดีย สาขาการออกแบบกราฟิก หนังสือหลักสูตรผลิตบัณฑิตพันธุ์ใหม่ ให้บริการที่ชั้น 4 |
| Publisher | คิโนะคูนิยะ |
| Accession date | 021220 |
| Barcode | F068190 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | หมิว 1220 |
| ผู้วิเคราะห์รายการ | หมิว 1220 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 4: General Shelves (ENGLISH): N, Q-T | 09/12/2020 | 886.00 | HF 5823 B37A 2016 | F068190 | 24/03/2025 | 886.00 | 09/12/2020 | General Book | หนังสือหลักสูตรผลิตบัณฑิตพันธุ์ใหม่ ให้บริการที่ชั้น 4 |