Media and Digital Management / by Eli M. Noam. [electronic resource]
Material type:
Computer filePublication details: Cham, Switzerland : Springer International Publishing, 2019Edition: First editionDescription: 1 online resource (XVIII, 479 pages 68 illustrations, 67 illustrations in color.)ISBN: - 9783319720005 (E-book)
- P 96.M34 N62M 2019
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | Course reserves | |
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E-Book
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SPU Library, Bangkok (Main Campus) | Electronic Resources | On Display | P 96.M34 N62M 2019 (Browse shelf(Opens below)) | Available | 9783319720005 |
หลักการสื่อสารออนไลน์ (PRINCIPLES OF COMMUNICATION FOR ONLINE MEDIA) ภาคการศึกษาที่ 2 |
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| P 96.M34 K86S 2008 Strategic management in the media : [book] from theory to practice / | P 96.M34 K86S 2008 Strategic management in the media : [book] from theory to practice / | P 96.M34 N62M 2018 Managing media and digital organizations / [electronic resource] | P 96.M34 N62M 2019 Media and Digital Management / [electronic resource] | P 96.M34 V36M 2010 Managing electronic media : [book] making, marketing, and moving digital content / | P 96.M34 V36M 2010 Managing electronic media : [book] making, marketing, and moving digital content / | P 96 M36L 2001 The language of new media / |
Overview -- Introduction -- The Information Environment -- Production -- Production Management in Media and Information -- Technology Management in Media and Information Firms -- Human Resource Management for Media and Information Firms -- Financing Media, Information, and Communication -- Intellectual Asset Management -- Managing Law and Regulation -- III Marketing -- Demand and Market Research for Media and Information Products -- Marketing of Media and Information -- Pricing of Media and Information -- Strategy Planning in Media and Information Firms -- Concluding Observations.
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