Media and Digital Management / [electronic resource]
Noam, Eli M.
Media and Digital Management / [electronic resource] by Eli M. Noam. - First edition - Cham, Switzerland : Springer International Publishing, 2019 - 1 online resource (XVIII, 479 pages 68 illustrations, 67 illustrations in color.)
Overview -- Introduction -- The Information Environment -- Production -- Production Management in Media and Information -- Technology Management in Media and Information Firms -- Human Resource Management for Media and Information Firms -- Financing Media, Information, and Communication -- Intellectual Asset Management -- Managing Law and Regulation -- III Marketing -- Demand and Market Research for Media and Information Products -- Marketing of Media and Information -- Pricing of Media and Information -- Strategy Planning in Media and Information Firms -- Concluding Observations.
9783319720005 (E-book)
COMMUNICATION
INDUSTRIAL MANAGEMENT
MANAGEMENT INFORMATION SYSTEMS
BUSINESS INFORMATION SYSTEMS
MEDIA MANAGEMENT
P 96.M34 / N62M 2019
Media and Digital Management / [electronic resource] by Eli M. Noam. - First edition - Cham, Switzerland : Springer International Publishing, 2019 - 1 online resource (XVIII, 479 pages 68 illustrations, 67 illustrations in color.)
Overview -- Introduction -- The Information Environment -- Production -- Production Management in Media and Information -- Technology Management in Media and Information Firms -- Human Resource Management for Media and Information Firms -- Financing Media, Information, and Communication -- Intellectual Asset Management -- Managing Law and Regulation -- III Marketing -- Demand and Market Research for Media and Information Products -- Marketing of Media and Information -- Pricing of Media and Information -- Strategy Planning in Media and Information Firms -- Concluding Observations.
9783319720005 (E-book)
COMMUNICATION
INDUSTRIAL MANAGEMENT
MANAGEMENT INFORMATION SYSTEMS
BUSINESS INFORMATION SYSTEMS
MEDIA MANAGEMENT
P 96.M34 / N62M 2019