Media and Digital Management / (Record no. 198845)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01691nmm a22003255a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210703205017.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 201003b2019 gw |||||o|||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783319720005 (E-book) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | main |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | P 96.M34 |
| Item number | N62M 2019 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Noam, Eli M. |
| 9 (RLIN) | 238791 |
| 245 10 - TITLE STATEMENT | |
| Title | Media and Digital Management / |
| Statement of responsibility, etc. | by Eli M. Noam. |
| Medium | [electronic resource] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | First edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Cham, Switzerland : |
| Name of publisher, distributor, etc. | Springer International Publishing, |
| Date of publication, distribution, etc. | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (XVIII, 479 pages 68 illustrations, 67 illustrations in color.) |
| 449 ## - DEPARTMENT | |
| Department name | บางเขน. คณะนิเทศศาสตร์. นิเทศศาสตร์ |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Overview -- Introduction -- The Information Environment -- Production -- Production Management in Media and Information -- Technology Management in Media and Information Firms -- Human Resource Management for Media and Information Firms -- Financing Media, Information, and Communication -- Intellectual Asset Management -- Managing Law and Regulation -- III Marketing -- Demand and Market Research for Media and Information Products -- Marketing of Media and Information -- Pricing of Media and Information -- Strategy Planning in Media and Information Firms -- Concluding Observations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | COMMUNICATION |
| 9 (RLIN) | 36013 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | INDUSTRIAL MANAGEMENT |
| 9 (RLIN) | 35024 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MANAGEMENT INFORMATION SYSTEMS |
| 9 (RLIN) | 35137 |
| 650 20 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS INFORMATION SYSTEMS |
| 9 (RLIN) | 238650 |
| 650 20 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MEDIA MANAGEMENT |
| 9 (RLIN) | 238894 |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | SPU |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://drive.google.com/file/d/1ccHbUCk1_k-cJRK8_jYWbhGAQp4Cs1W9/view?usp=sharing">https://drive.google.com/file/d/1ccHbUCk1_k-cJRK8_jYWbhGAQp4Cs1W9/view?usp=sharing</a> |
| Link text | View Full-text |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | Library |
| Publisher | Springer |
| Accession date | 031020 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | E-Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | jirawan 1020 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | Electronic Resources | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | On Display | 03/10/2020 | P 96.M34 N62M 2019 | 9783319720005 | 03/10/2020 | 03/10/2020 | E-Book |