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Market research : the process, data, and methods using Stata / Erik Mooi, Marko Sarstedt, Irma Mooi-Reci [electronic resource]
Material type:
Computer fileSeries: Publication details: Singapore : Springer, 2018Description: 1 online resourceISBN: - 9789811052187 (E-book)
- HF 5415.2 M66M 2018
Contents:
Introduction to Market Research -- The Market Research Process -- Data -- Getting Data -- Descriptive Statistics -- Hypothesis Testing & ANOVA -- Regression Analysis -- Principal Component and Factor Analysis -- Cluster Analysis -- Communicating the Results
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
E-Book
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SPU Library, Bangkok (Main Campus) | Electronic Resources | On Display | HF 5415.2 M66M 2018 (Browse shelf(Opens below)) | Available | 9789811052187 |
Total holds: 0
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| HF 5415.2 M36M 2006 The market research toolbox : [book] a concise guide for beginners / | HF 5415.2 M37 2011 Marketing research [book] / | HF 5415.2 M39S 2008 Statistics for marketing and consumer research / [book] | HF 5415.2 M66M 2018 Market research : [electronic resource] the process, data, and methods using Stata / | HF 5415.2 N37M 2003 Marketing research : text and cases | HF 5415.2 S27C 2019 A concise guide to market research : [electronic resource] the process data and methods using IBM SPSS statistics / | HF 5415.2 T84M 1990 Marketing research : measurement and method |
Introduction to Market Research -- The Market Research Process -- Data -- Getting Data -- Descriptive Statistics -- Hypothesis Testing & ANOVA -- Regression Analysis -- Principal Component and Factor Analysis -- Cluster Analysis -- Communicating the Results
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