Market research : (Record no. 198837)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01332nmm a2200313 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210702134650.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210623b2018 si |||||o|||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789811052187 (E-book) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | main |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.2 |
| Item number | M66M 2018 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mooi, Erik |
| 9 (RLIN) | 183868 |
| 245 10 - TITLE STATEMENT | |
| Title | Market research : |
| Remainder of title | the process, data, and methods using Stata / |
| Statement of responsibility, etc. | Erik Mooi, Marko Sarstedt, Irma Mooi-Reci |
| Medium | [electronic resource] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Singapore : |
| Name of publisher, distributor, etc. | Springer, |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource |
| 449 ## - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. การตลาด |
| 490 1# - SERIES STATEMENT | |
| Series statement | Springer texts in business and economics ; |
| Volume/sequential designation | 2192-4333 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction to Market Research -- The Market Research Process -- Data -- Getting Data -- Descriptive Statistics -- Hypothesis Testing & ANOVA -- Regression Analysis -- Principal Component and Factor Analysis -- Cluster Analysis -- Communicating the Results |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING RESEARCH |
| 9 (RLIN) | 34106 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING RESEARCH |
| General subdivision | STATISTICAL METHODS |
| 9 (RLIN) | 156437 |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sarstedt, Marko |
| 9 (RLIN) | 183869 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mooi-reci, Irma |
| 9 (RLIN) | 238877 |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | SPU |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://drive.google.com/file/d/1Qn-Pd9NSNGKL0kxSkhYpngh-FtObEA16/view?usp=sharing">https://drive.google.com/file/d/1Qn-Pd9NSNGKL0kxSkhYpngh-FtObEA16/view?usp=sharing</a> |
| Link text | View Full-text |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | Library |
| Publisher | Springer |
| Accession date | 011020 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | E-Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | jirawan 1020 |
| ผู้วิเคราะห์รายการ | jirawan 1020 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | Electronic Resources | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | On Display | 01/10/2020 | HF 5415.2 M66M 2018 | 9789811052187 | 01/10/2020 | 01/10/2020 | E-Book |