Local cover image
Image from Amazon.com
Market research : the process, data, and methods using Stata / Erik Mooi, Marko Sarstedt, Irma Mooi-Reci [electronic resource]
Material type:
Computer fileSeries: Publication details: Singapore : Springer, 2018Description: 1 online resourceISBN: - 9789811052187 (E-book)
- HF 5415.2 M66M 2018
Contents:
Introduction to Market Research -- The Market Research Process -- Data -- Getting Data -- Descriptive Statistics -- Hypothesis Testing & ANOVA -- Regression Analysis -- Principal Component and Factor Analysis -- Cluster Analysis -- Communicating the Results
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
E-Book
|
SPU Library, Bangkok (Main Campus) | Electronic Resources | On Display | HF 5415.2 M66M 2018 (Browse shelf(Opens below)) | Available | 9789811052187 |
Total holds: 0
Introduction to Market Research -- The Market Research Process -- Data -- Getting Data -- Descriptive Statistics -- Hypothesis Testing & ANOVA -- Regression Analysis -- Principal Component and Factor Analysis -- Cluster Analysis -- Communicating the Results
There are no comments on this title.
Log in to your account to post a comment.
Click on an image to view it in the image viewer