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Unlocking the customer value chain : How decoupling drives consumer disruption / Thales S. Teixeira & Greg Piechota

By: Contributor(s): Material type: TextTextPublication details: New York : Currency, 2019Description: 336 p. : ill. ; 24 cmISBN:
  • 9781524763084
Subject(s): LOC classification:
  • HF 5415.5 T44U 2019
Contents:
PART I: The New Reclity of Markets : The Discovery Journey p.11-34 -- What's Really Disrupting Your Business? p.35-62 -- Broken by The Customer p.63-89 -- How To Engineer Decoupling p.90-116
PART II: Responding to Decoupling : Avenues of Response p.117-147 -- Assessing Risk and Deciding to Respond p.148-179
PART III: Building Disruptive Businesses : Acquiring Your First One Thousand Customers p.180-203 -- Going From One Thousand To One Million Customers p.204-221 -- Reclaiming Lost Customers p.222-245 -- Spotting The next Wave of Disruption p.246-272
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Holdings
Item type Current library Collection Shelving location Call number Status Barcode
General Book General Book SPU Library, Chonburi campus General Books (ENGLISH) Floor 3: General Shelves (FOREIGN LANGUAGE) HF 5415.5 T44U 2019 (Browse shelf(Opens below)) Available B009186
Total holds: 0

PART I: The New Reclity of Markets : The Discovery Journey p.11-34 -- What's Really Disrupting Your Business? p.35-62 -- Broken by The Customer p.63-89 -- How To Engineer Decoupling p.90-116

PART II: Responding to Decoupling : Avenues of Response p.117-147 -- Assessing Risk and Deciding to Respond p.148-179

PART III: Building Disruptive Businesses : Acquiring Your First One Thousand Customers p.180-203 -- Going From One Thousand To One Million Customers p.204-221 -- Reclaiming Lost Customers p.222-245 -- Spotting The next Wave of Disruption p.246-272

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